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2025 Agenda

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08:00
  1. 630 mins
    • Social
09:05
  1. Keynote panel: The API opportunity - reinvigorating the voice and messaging product proposition
    55 mins
    • VOICE
    The API product and commercial model is braced for transformation, as CPaaS and MNO players look set for convergence following a potentially game-changing announcement last September of a joint ventur ...
10:00
  1. 45 mins
    • VOICE
    Voice services have been taken for granted and the rise of VoIP solutions and integrated apps, such as Microsoft Teams make for a challenging environment. Join market leaders of voice services to expl ...
10:45
  1. Networking Break
    45 mins
    • Social
11:30
  1. 15 mins
    • VOICE
    We bring some of the industry's more successful use cases of key enterprise messaging campaigns on stage through a customer presentation on the power of omnichannel communications.
11:45
  1. 15 mins
    We bring some of the industry's more successful use cases of key enterprise voice/messaging campaigns on stage through a customer presentation on the success and prevalence of mobile money tools, with ...
12:00
  1. 15 mins
    This demo will illustrate the profound impact new product lines from Communication Service Providers, such as adtech can have on targeted messaging, unlocking key use cases and inspiration for busines ...
12:15
  1. 90 mins
    • Social
13:45
  1. 30 mins
    • MESSAGING
    Mobilesquared's State of the Global Messaging Market analysis sees Founder Nick Lane crunch some of the messaging industry's key numbers and divulge what it means for some of the channels widely deplo ...
14:15
  1. 45 mins
    Emerging eSIM technologies stand to significantly change wholesale roaming market dynamics, but operators are still unsure how to turn this to their advantage. This panel aims to demystify this expand ...
15:00
  1. 30 mins
    • Social
15:30
  1. 40 mins
    Apple has embraced RCS Business Messaging (RBM), although the channel is still not fully ubiquitous and many enterprises are still not yet aware of the potential of this channel to enhance their custo ...
16:10
  1. 50 mins
    The commercial viability of RCS Business Messaging has, once again, catapulted into the consciousness of leading minds since Apple announced its support of the channel. But how will rollout of the cha ...
17:00
  1. 90 mins
    • Social
09:15
  1. 40 mins
    A major challenge for voice and messaging service providers is that fraudulent activity is diminishing consumer trust in these channels and pushing businesses to adopt alternative communication method ...
09:55
  1. 25 mins
    Regulations are tightening on operators and rightly stipulate better protection of consumers from bad actors. In this fireside chat, key stakeholders assess how to establish a common framework for com ...
10:20
  1. 20 mins
    • Social
10:40
  1. 40 mins
    As customer habits shifts, so must service providers adapt to meet demand. Market-leading experts will share insights on:'
11:20
  1. 40 mins
    Throughout the event, experts and decision-makers have demonstrated the sustained power and significance of voice and messaging. However, there are many businesses which don't have the scale or agilit ...
12:00
  1. 90 mins
    • Social
12:30
  1. 45 mins
    The voice industry is somewhat experiencing a rebirth. This session will congregate leading voice players to talk about what the future of wholesale voice represents. This industry roundtable covers:'
13:30
  1. 45 mins
    Leading member associations from the messaging space discuss the key ingredients needed to restore trust in business messaging. This session will convene key messaging stakeholders to talk about the f ...
14:15
  1. 45 mins
    • Social
15:00
  1. 120 mins
    • Social

Who attends Messaging & SMS World?

Messaging & SMS World is an important niche event for those involved in the global connectivity space wanting to find out the biggest industry dynamics within business messaging and SMS.

The event is also an important pillar for the messaging market to converge to discuss key messaging channels that would elevate and modernise the enterprise business messaging experience.

See who attended in 2024

350+

Attendees

40+

industry experts spoke on stage

150+

companies represented

53

countries in attendance

Why we attend Messaging & SMS World